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Stories with

Jessica Sidenros

On time, presence and the poetry of childhood.

In this edition of Bundgaard Stories, we meet Jessica Sidenros, a Swedish director and photographer who has made her home in Berlin with her husband and their two children, Elijah, 6, and Joy, 4 months. Life moves between productions around the world and the quieter, familiar rhythms of home, school runs, playground afternoons, and the small moments that often matter most. We spoke with Jessica about time, presence, and the Scandinavian childhood that Bundgaard has followed, step by step, for more than 120 years.

Tell us a little about yourself and your everyday life as a parent.

I'm Swedish, a director and photographer by trade, currently living in Berlin with my husband and our two children, Elijah, 6, and Joy, 4 months. A truly ordinary day doesn't really exist for us, since my work pulls me out into the world from one production to the next, and we often bring the whole family along. It's a strange and wonderful mix: suitcases, new cities, jet lag and children's laughter, all in the same breath. Sometimes it's pure magic.

Sometimes we're all just exhausted. But when we land back home, the pace shifts completely. Then the days revolve around the small, familiar rhythms: picking Elijah up from school, playground afternoons with friends, the kind of days that don't look like much, but are actually the ones I treasure most. Since becoming a mother, I've realised something: it's not the big moments that matter most. It's all the small things, the everyday, right here and right now, that carry the beauty.

What is on your mind at the moment?

Time. And how quickly everything changes once you have children. Elijah is becoming more independent by the day, while Joy is still a baby, so we're living through two very different chapters of childhood at once. It makes me want to slow things down and really be present in this period. I also think a lot about finding the balance between motherhood and creative work, not as two separate things, but as something that can live side by side and inspire each other.

What is your favourite place to go with children?

Nature, always. Especially the Swedish kind, since that's where I'm from. We love going camping out in the wild, free landscape there, it's a welcome breather from the pace of the city and from work. And the children? They simply come alive out there.

Do you remember your child's first steps?

Yes, it was Christmas at his grandparents' house. Elijah was the first grandchild, so it became one of those moments the whole family still remembers.

What matters most to you when choosing shoes for your children?

Comfort and freedom of movement, first and foremost. Children run, climb and explore constantly, so their shoes need to keep up, not hold them back. Quality matters a great deal too, I'd rather own fewer things of real quality that actually get worn out through everyday use. And of course, the look matters as well. I'm drawn to the simple and timeless, with a touch of nostalgia, rather than anything overdesigned.

What does Bundgaard mean to you?

There's something Scandinavian about Bundgaard that I recognise from my own upbringing in Sweden: robust enough for adventures in the forest, yet still beautiful. With more than120 years behind it, there's a timelessness to the design, almost like a small tribute to childhood memories.